The New Age of Designing a Custom Logo

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As they say the initial impression may be the most lasting one, what do you consider leaves the feeling of a company on its customers? Correct! The company logo may be the company’s first impression.

Another question that arises is should the top management be actively involved with designing a custom logo for his or her business or should they just leave it with their design team or perhaps a third party design studio? Nowadays companies want to be more personal with their customers, because the logo serves as a communicator between the company and customer; hence they actively be a part of designing their custom logos.

Some may view designing a custom logo as tedious, whereas it might be turned into a pleasant process if the following are kept in mind when making a custom logo:

FONT

Logos mostly fail because of a poor font choice. It can be a little difficult to select a font that will catch attention instead of let the identity be ignored. Certain tips can ease the decision of font:

? Stay away from common fonts, fonts that are used by almost all. Use a unique font which will make your company stick out from its competitors.
? Make sure your fonts are legible. Don’t make an effort to get too creative by creating a font that’s so unique that it becomes difficult for a person or an onlooker to decipher.
? At custom logo floor mats using two forms of fonts makes your logo more communicative.

COLOR

You need to use colors to their advantage with regards to custom logos as colors can evoke different moods and feelings. Different colors have different meanings for instance red means energy and danger while blue represents faithfulness and security.

IMAGES

The first sense a brand appeals to is the sense of sight. If your logo is not appealing to the eye how can one be drawn to your brand or business? Carefully choose the image which will represent your company make sure it is in line with what your company does and consistent with your company’s mission statement.

Another problem that arises in terms of image selection is downloading a graphic for the logo without realizing it’s already used by a company in the related or unrelated industry. That leads to numerous legal charges and issues.

COMPANY GOAL

Lastly and most importantly don’t forget your goal. Your final goal is brand recognition. By considering your logo customers should instantly manage to recall your brands or business.

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